I recently created a new website for Ken and Anne Murray at Workhorse Ranch & Olde Tyme Carriage Company. Their existing website, which I had created for them seven years ago, was still working but in need of an update. Over the last several years the focus of their business had also changed, and the old website did not reflect the reality of their current business operations.
I suggested Squarespace as a good home for their new Web presence. Anne was actually already aware of Squarespace and was receptive to that idea. Looking at Squarespace templates, we considered several including: Lusaka, Almara, Clarkson, Bailard, Colima, and Nolan. In the end Clarkson was chosen as the starting point for the new site, and it really did work out quite well. In general, Squarespace templates are built to work for small business websites, and they delivered on this project. The content for the new site worked really well in this template.
I worked with Anne and Ken to produce the page copy for the site and helped select images for the new site from the many photos they had from decades in the horse and carriage business. Their primary business focus, on the new site, was: horse-drawn funeral service, holiday rides in Southlake Town Square, and wedding services with an emphasis on Asian weddings.
Anne wanted a simple website that was focused on their core business areas. I think that she hit on an important point: simple is really critical on a small business website. We worked hard together to craft a clean and simple website that tells the story of their business services and showcased the many images they have from decades in the horse and carriage business.
I had a great time creating this second website for Workhorse Ranch and Olde Tyme Carriage Company owners Ken and Anne Murray. It was very kind of them to trust me to create a second website for them. I believe with a little routine maintenance, this new website will help their business keep growing over the next several years.
